CHICAGO, (February 7, 2019) – With competition in the midsize pickup segment heating up, the Toyota Tacoma says, “Bring it.” The Tacoma has been America’s best-selling midsize pickup for 14 years running, and the 2020 models introduced at the Chicago Auto Show are the best-equipped ever.

A perennial award winner for segment-leading value, the Tacoma line boosts its appeal for 2020 with revised styling, expanded multimedia tech, added comfort and convenience features and, for the TRD Pro, additional off-road tech. 

The third-generation Tacoma pickup, with a design inspired by Toyota’s legendary desert race trucks, continues the model’s tradition of working hard and playing hard. With more than 30 configurations in six model grades available, there’s a Tacoma for every need: work-ready SR; high-style, high-value SR5; athletic TRD Sport; adventurous TRD Off-Road; ultimate off-road TRD Pro; and top-of-the-line Limited.

Nearly all 2020 Tacomas debut a new front grille design and new or updated wheel, each tailored to the specific grade. Inside, a new 10-way power adjustable driver seat with power lumbar support adds comfort on all grades SR5 and up. A new multimedia system now includes Android Auto, Apple CarPlay and Amazon Alexa compatibility. The SR will feature an upgraded 7-inch touchscreen, while SR5 grades and higher will feature a larger 8-inch touchscreen display. A new LED bed lamp is also available to brighten nighttime functionality while consuming less energy.

Read more about the 2020 Toyota Tacoma at Toyota.com.